As one of the region’s largest, most diversified and profitable conglomerates our task was to develop a credible, authentic relationship between the hundreds of thousands of customers who used the clients services and brands and the corporate identity of Ansa McAl. The message had to go beyond just creating a strong public profile to one that lived within the hearts and minds of employees and the people who comprised the many regional markets.

The emerging “I am” campaign enjoined all stakeholders in an emotionally charged campaign with the theme “Together, we are family.” The agency was able to artfully demonstrate how much Ansa McAl was a part of the fabric of the society and the crucial role it plays in every Caribbean society.