Ross was entrusted with the task of redefining what flying the Caribbean experience meant to people across the region and around the world where the airline served travellers.

From campaigns that addressed the authentic warmth of our staff (“It’s not just what we do, it’s who we are”) to the interactive promotions  (“We’ve got the Caribbean humming”) that reinforced the airline’s humming bird logo identity and literally had the public humming along, Caribbean Airlines built a series of international award winning campaigns that also won the hearts and minds of an adoring public who were engaged like never before by the iconic regional brand.