Ross was selected to manage this huge global brand in 27 territories across the region. It was a demonstration of the agency’s ability to understand the nuance of differences between one island and the next as diverse as Haiti, Jamaica, Trinidad and Tobago and the Bahamas.
Our strategy wove the stories that explored the emotional encounters manifested through the ways in which Western Union is used by people the world over. It was not just about money being speedily transferred from one area or country to another, but the warm, heart-felt stories behind the need for this iconic service upon which so many people happily relied to bring relief and support.