That’s the feeling and expression resonating and being embraced by thousands in the Caribbean and across the world, as Carib Premium Lager Beer recently mounted the world stage with the biggest flag party in a music video that would proudly define the region and all that it richly presents. More than just capturing a breathtaking landscape, the Caribbean was introduced with stunning visual portrayals caught up in a mix of music infused with the various cultures that comprise this richly diverse region. Lyrically it expressed, “it is who we are, sunshine everyday, in every way…Can you feel it?

Combining intangible values with the science of human connection as the core of its philosophy, Intangience™ was carefully applied to best showcase the liberating expressions and nuances that Caribbean people are known the world over for. It was a heart-warming moment created for every territory throughout the region to proudly see and celebrate themselves, while raising their flags, inviting the rest of the world to explore all the irresistible pleasures and joys they would encounter when they “feel the rhythm and escape” to this beautiful side of paradise.

By welcoming everyone to ‘the way we play’ in ‘the world’s most exciting playground’ at such a memorable moment, every Caribbean territory and flag became immediately unified in harmony by the way in which the Carib brand embodied all of who they are, and their desire to belong to a collective identity much greater than themselves.

So when next you hear the words, “Caribbean”, “it’s the way we play” or the “world’s most exciting playground”, it’s your open invitation to enjoy the beauty of the region and the vibrant spirit of its people, embodied in an expression that you can now hold in the palm of your hands – a Carib Premium Lager Beer. “Can You Feel It?”